What if the Person Building Your Product Met the Customer Who Would be Buying It?
What If the Person Building Your Product Met the Customer Who Would Be Buying It?
By Chris Stiehl (author of Pain Killer Marketing)
When Cadillac was audited by examiners for the Malcolm Baldrige National Quality Award in 1990, the examiners picked an employee at random from 7,000 employees at our Hamtramck, Michigan, plant. The man was putting [...]