Consumer Perception: The Rise Of Market Research In The Automotive Industry

Isuzu D-Max Super Titanium models: the official 9th edition of Isuzu D-Max. This time of change, Isuzu appropriately called it “Nano-Change”. Upgrade in many appearances inside and out except engines and chassis. 3 latest new exterior colors recruited for this: Solaris Mica, Titanium Metallic and Silky White Pearl (another unlike kind of white pearl of course). This time, I-GENii multimedia & satellite navigation system (from Kenwood) upgraded to another more clever vesion. Newer features such as: scrolling 3D icons, bilingual navigation, advanced Bluethooth capaibility, etc. Now compatible with both iPOD & iPhone, not only other portable music players. With new phone speaker installed at upright corner above steering wheel. All for satisfied upgraded intelligence for users. But what is the most major hilight is here: some highline models with I-GENii fitted with 190-degree front camera for the first time ever, officially called “Titanium Vision”. At LCD screen (1152000 pixels), driver can see the front sight as provided by this in 5 modes: front, left, right, front wide, and depression angle. Rear view camera remained same 135-degree back view like 2 years ago since Platinum models. Style inside and out changed of course, engines/transmissions/suspensions/chassis remained that same top notch. Nuff said. D-Max X-Series lifestyle pickup also updated as well. With newer look and more red marque. Also added a new choice: CAB4 Hi-Lander AT. Because non-commercial styled usage …
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Consumer Perception: The Rise Of Market Research In The Automotive Industry

Consumer Perception: The Rise Of Market Research In The Automotive Industry

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Home Page > Automotive > Consumer Perception: The Rise Of Market Research In The Automotive Industry

Consumer Perception: The Rise Of Market Research In The Automotive Industry

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Posted: Oct 21, 2007 |Comments: 0
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Knowing your target market can be a company’s key to success in modern business. Niche marketing, particularly with the availability of much more targeted advertisement using television commercials and online ads, is growing in popularity because of its high-yielding results.

With car companies putting out commercials and ads specifically targeting groups of consumers, like women, young people, parents with small children, and even successful CEOs, does anyone wonder where
they’re getting their information? The answer: market research firms. The business of capturing information about segments of the consumer population has become a business in and of itself – and a big one at that.

For example, let’s start looking back at 2005 when Harris Interactive – the 15th largest marked research firm in the world – conducted a study to find out what automotive brands people felt were not only the most technologically savvy, but also which brands were perceived to be driven by socialites. Six brands made both lists: Volvo, Jaguar, BMW, Lexus, Mitsubishi, and Isuzu.

While the results are no surprise to the first four on the list, Mitsubishi and Isuzu have never actively tried to position themselves in either market. Currently, Isuzu offers four models to U.S.

consumers – its high-performance SUV “Ascender” – and three pickup trucks: the i-290 Extended Cab, the i-370 Crew Cab, and the i-370 Extended Cab. One wouldn’t necessarily assume that when the majority of your line are pickups – traditionally marketed to Middle America for their rugged hauling and towing capacities – that you’d be perceived as a company known for progressive technology and appealing to socialites. But, in all honesty, that should be no surprise either.

Isuzu’s recent upgrades, like the i-370′s Crew Cab Comfort Package proves that Isuzu drivers appreciate luxury as much as anyone else.

It includes high-back 8-way power driver seats (and 6-way power seats for the front passenger) with lumbar support and integrated adjustable head restraints. The driver window controls are one-touch automatic and the steering wheel is leather-wrapped. In addition to the CFC-free refrigerant air conditioning and an AM/FM stereo with 6-disc in-dash CD changer, it offers a state-of-the-art 6-speaker audio system.

The i-370 also excels when it comes to desired safety features. The pickup boasts an automatic front-passenger airbag suppression system, power locks, remote keyless entry, and a content theft-deterrent alarm system. The interior is available in cloth or leather.

With ten exterior paint options to choose from like Deep Crimson Metallic and Pacific Blue, the pickup looks like it should sport a much higher price tag. It’s truly and impressive looking vehicle.

Driving the i-370 is bound to prove that this ain’t your grandfather’s pickup. All that power handles as beautifully as many luxury cars handle thanks to a hydraulically assisted rack-and-pinion power steering system , triple door seals to block road noise, and Isuzu’s own Electronic Traction Control.

So with all this, it’s no real surprise that Isuzu ranked right up there with legacies of luxury like BMW and Lexus. In an effort to design the best possible product for their buyers, they ultimately opened the door to markets they weren’t specifically aiming for. But that just goes to show you that comfort, performance, and style appeal to everyone.

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Barry Neilson -
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The crew cab interior was VERY roomy. People thought I was crazy to get an Isuzu… But boy were they wrong! The extended cab also had tons of room. I suggest getting to a local Isuzu dealer before they are all..

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